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Brand-building: the creative city

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A cura di: Vicari Haddock, S.; 2010; Brand-building: the creative city . Firenze, Firenze University Press.


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Brand-building: the creative city

A critical look at current concepts and practices

A cura di:

Serena Vicari Haddock
University of Milano-Bicocca, Italy - ORCID: 0000-0002-2750-0203

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DOI: 10.36253/978-88-8453-540-5 Collana: Strumenti per la didattica e la ricerca ISSN 2704-6249 (print) - ISSN 2704-5870 (online)

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The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.

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Anno di edizione: 2010

Prezzo: 15,90 €

Pagine: 162

ISSN print: 2704-6249

ISBN: 978-88-8453-524-5

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Anno di edizione: 2010

Pagine: 162

ISSN online: 2704-5870

e-ISBN: 978-88-8453-540-5

DOI: 10.36253/978-88-8453-540-5

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© 2010 Author(s)
Content licence CC BY 4.0
Metadata licence CC0 1.0

Anno di edizione: 2010

ISSN online: 2704-5870

e-ISBN: 978-88-5518-834-0

DOI: 10.36253/978-88-8453-540-5

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© 2010 Author(s)
Content licence CC BY 4.0
Metadata licence CC0 1.0