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How safe is eating chicken?

A study on the impact of trust and food risk communication on consumer behaviour in the European Union

A cura di:

Donato Romano
University of Florence, Italy - ORCID: 0000-0001-7120-8050

Gianluca Stefani
University of Florence, Italy - ORCID: 0000-0002-0687-9955

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Collana: Proceedings e report ISSN 2704-601X (print) - ISSN 2704-5846 (online)

FUP Scientific Cloud for Books

Content licence CC BY-NC-ND 2.0 IT
Metadata licence CC0 1.0

Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.

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Anno di edizione: 2006

Prezzo: 12,50 €

Pagine: 154

ISSN print: 2704-601X

ISBN: 88-8453-496-8

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Anno di edizione: 2006

Pagine: 154

ISSN online: 2704-5846

e-ISBN: 978-88-6453-109-0

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© 2006 Author(s)
Content licence CC BY-NC-ND 2.0 IT
Metadata licence CC0 1.0

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